Phonak Brand Guide
- 1 Phonak Company History
- 2 Types of Phonak Hearing Aids
- 3 Hear the World Foundation
- 4 Unique Phonak Features
- 5 Frequently Asked Questions
- Phonak is an innovative global hearing aid company with a presence in over 100 countries, including Australia.
- Phonak offers an extensive range of hearing aids, including behind-the-ear, receiver-in-canal, in-the-ear, invisible, and one-sided styles.
- Phonak uses exclusive technology to develop cutting-edge hearing aids with crisp sound and small sizes.
Phonak Company History
Phonak is an international hearing technology company with a presence in over 100 countries. The first international Phonak marketing companies were founded in Europe in 1978, though the company roots can be traced back to 1947.
Phonak’s first hearing aid, SuperFront, was launched in 1978. The company continued to develop advancements in hearing technology, going on to launch AudioZoom microphones and MicroLink, the world’s smallest FM receiver at the time.
Phonak has made a name for itself as a leader in innovation and unique hearing aid technology. Phonak is part of the Swiss-based Sonova Group, which includes the following core hearing care brands:
- Advanced Bionics
In 2017/18, Sonova Group had 14,242 employees and reported 1,868.2 million CHF in profit, approximately 2,682.16 million AUD.
Types of Phonak Hearing Aids
Phonak has an extensive range of hearing aids suitable for first-time wearers to experienced users. Here is an overview of the different Phonak Hearing Aid lines.
These include the Audéo B, V, and Marvel series of receiver-in-canal hearing aids, suitable for mild to severe hearing loss. Some models are mobile phone compatible and feature rechargeable batteries, as well as remote control capabilities through an app.
The Phonak Audéo Marvel was named a CES 2019 Innovation Award Honoree for Accessibility, thanks to its binaural direct streaming Bluetooth capability.
Baseo Q & Tao Q
These basic hearing aids offer directional microphones, clear sound, affordability, and reliability. The Baseo Q line offers four behind-the-ear models. The Tao Q line has three in-the-ear models that can be custom fit to your ear. Depending on the model, this line is good for mild to profound hearing loss.
The Bolero line includes Bolero B and V. The B line has four behind-the-ear models that use Phonak’s latest automated operating system to provide optimal sound in complex environments. The V line has three behind-the-ear models for varying levels of hearing loss, and comes in a range of colours.
Phonak advertises the Lyric as the first 100% invisible hearing aid. It is also called the ‘contact lens for your ear,’ because it can be worn 24/7 for months at a time. Lyric is inserted in the ear canal by a professional and provides natural sound quality.
Phonak calls Naída their ‘power’ hearing aid for those with severe to profound hearing loss, and it comes in B and V lines. Naída B has one receiver-in-canal model with a rechargeable battery and two behind-the-ear model options. Naída V is a smaller device and also has one receiver-in-canal model and two behind-the-ear models.
Sky is Phonak’s line of hearing aids for children. The V and B lines offer simple functionality, a battery indicator light, and durability, and they come in a fun mix of colours like electric green and majesty purple. The V line has one receiver-in-canal model and four behind-the-ear models, while the B line has one receiver-in-canal model and five behind-the-ear models.
Virto is a range of custom in-the-ear hearing aids and comes in three lines: V, B, and B-Titanium. Virto V comes in six models to suit different degrees of hearing loss from mild to profound. Virto B was the world’s first hearing aid with Biometric Calibration, which means that your ear’s anatomy and hearing needs are incorporated into the device. Virto B also has six models.
Virto B-Titanium is made of titanium and can be customised to your level of hearing loss.
The Vitus line offers performance and durability in three behind-the-ear models. The Vitus+ includes the Everyday Automatic feature to improve speech intelligibility in noisy environments.
CROS hearing aids are designed for one-sided hearing loss. The CROS B features rechargeable technology and comes in five models, two of which can be paired with a Virto B hearing aid in the good ear. CROS II has four models, two of which can be paired with any Virto V model in the good ear.
Hear the World Foundation
Phonak’s parent company, Sonova Group, established Hear the World Foundation in 2006. It has a global focus on improving the quality of life and promoting equal opportunities for people with hearing loss.
The Foundation has four funding priorities: children, professional training, parents and families, and hearing loss prevention.
Hear the World Foundation has helped with 90 projects around the world by providing funding, technology, and expert knowledge. They have over 100 celebrity ambassadors, including Bruce Springsteen and Sting.
Unique Phonak Features
Phonak uses key hearing aid technologies and sponsors a unique hearing loss resource.
Phonak hearing aids can benefit from Phonak’s exclusive technology, such as:
- AutoSense OS: Automated operating system that allows hearing aids to adapt to changing sounds in real time.
- Phonak rechargeable technology: Some models use Phonak’s lithium-ion rechargeable battery, which provides one full day of hearing on a single 2-hour charge.
- Direct connectivity: Phonak Audéo B-Direct hearing aids can function as wireless headphones by connecting to any Bluetooth phone and to your TV or stereo
- Marvel technology: Audéo Marvel hearing aids combine a range of Phonak technologies, including AutoSense OS, AirStream, Bluetooth, and more.
Phonak sponsors the website HearingLikeMe.com, a news and lifestyle website for people affected by hearing loss. All stories are written by people who have a hearing loss, have a family member with hearing loss, or work in the industry.
Part of the website is the Phonak “hEARos” program, which is a community of inspirational people who work to break down barriers and erase the stigma around hearing loss. The hEARos include a professional skier, photographer, comedian, blogger, and musician.
The website has won a number of awards, including:
- 2017-2019: #1 of 50 Deaf Blogs & Websites for People With Hearing Loss, Feedspot
- Gold Award of Excellence, “Integrated Campaign/Business-to-Consumer”, 19th Annual Communicator Awards
- Silver Awards of Distinction in “Health Website” and “Community Website”, 19th Annual Communicator Awards
Frequently Asked Questions
Can I trial a Phonak hearing aid?
Phonak does offer hearing aid trials, such as a 30-day risk-free trial of their invisible Lyric hearing aid. Hearing Aid Finder can arrange a consultation with an audiologist near you, so you can discuss your interest in trialling Phonak products. A hearing professional will be able to recommend which hearing aids are suitable for your level of hearing loss, and get you started with a trial.
How do I know if I need a hearing aid?
It’s not always obvious when you need a hearing aid, especially if your hearing loss occurs over time. Complete this form to schedule your free hearing screening, which is a quick and easy way to determine whether or not you could benefit from a hearing aid.
What is the cost of a hearing check up?
When you use Hearing Aid Finder, your first hearing screening is completely free! We can book you in for a screening with an audiologist in your area, so you can get a professional hearing check at your convenience. It’s an important part of maintaining your hearing health. Simply click here to book your appointment.
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